visual identity


Bee kök & bar is a popular restaurant and bar located in the center of Gothenburg, Sweden. They describe themselves as being straight-friendly and strive for an atmosphere where everyone feels welcome and seen.


I have created a new visual identity through storytelling where I tried to capture the essence of Bee - consideration, diversity and a love for Gothenburg. This school project resulted in new graphic material for Bee with a logo, menu, label and tile patterns.


© Charlotte Ewing 2015